WHAT WE DO
It’s simple: we find the right words.
Whatever your industry, whatever your turnover, whatever your audience, you will be producing written output. Whether it is text for a website, a leaflet, an annual report or a newsletter, the challenge is the same. You need to find the right words to get your message across. That message must be clear, concise and compelling; it must be consistent with what you’ve written before; and it must uphold your reputation and help raise your profile.
Yet you feel daunted. Why? You know your business better than anyone else. You know your customers or clients better than anyone else. So why do you need someone to write that text for you? There are two reasons.
First, there are many ways of saying the same thing but usually only one way of saying it really well. Most of us have an average vocabulary of 20,000 words but, like musical notes, very few of us know how to select and combine those words to achieve something memorable.
Second, you are so immersed in your business, industry or institution that it is difficult to think clearly or concisely. You may be dealing with complex data or technical knowledge, making it hard to distinguish the significant from the less significant, the relevant from the irrelevant. In short, it is because you know your business inside out that you are not best placed to write about it.
With over two decades of experience in writing and communications, The Good Copy Company will transform your written output, helping you to communicate more effectively with your audience. We will take on any writing project from the simple to the complex – because every single communication matters.
For clients with a more strategic brief, we also design and deliver robust communications strategies, helping to raise profiles and protect reputations.
We are experienced in several sectors including health, education, financial services, recruitment, real estate and charitable.
- Specialist reports
- Annual reports
- Speeches and speaking notes
- School prospectuses and other school-related output
- Reviews and forecasts
- Press releases
- Text for websites
- Letters for mass readership